Assistant Vice President for Enrollment Management and Marketing
SUNY Empire State University
Saratoga Springs, NY
Full-time
Education
Posted on April 2, 2024
About Empire State University:
Founded in 1971 as the innovative campus of the State University of New York (SUNY), Empire State University empowers learners from diverse backgrounds to achieve their educational goals. We have decades of experience providing educational access through online teaching and learning, individualized instruction, mentoring, and prior learning assessment. We build on our students' experiences to promote their growth and drive upward mobility and economic development in New York state and beyond. SUNY Empire's 97,000 alumni are teachers, nurses, entrepreneurs, and leaders in their communities and their fields. Visit www.sunyempire.edu and follow us on social media @SUNYEmpire.
SUNY Empire is committed to creating a multicultural, inclusive academic and work environment. All qualified applicants receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that having diverse faculty and staff is critical to academic excellence and prepares students to live and work in an increasingly global world.
Job Description:
Empire State University is currently seeking an Assistant Vice President for Enrollment Management and Marketing. The Assistant Vice President for Enrollment Management and Marketing is a senior level professional that reports directly to the Vice President for Enrollment Management and Marketing. This individual will demonstrate a commitment to student success and execute the vision for enrollment management and marketing efforts at Empire State University by providing leadership and support to the Office of Enrollment Management and Marketing. The successful candidate will play a major role in coordinating, implementing, prioritizing, and evaluating the University's overall strategic and digital recruitment, conversion, and retention initiatives. The successful candidate must possess excellent interpersonal, critical-thinking, communication and problem-solving skills, a customer service orientation, strong project management experience, the ability to collaborate with multiple offices (e.g., Academic Affairs, Administration and Finance, and Advancement), and expertise in data analysis.
Essential Duties and Responsibilities
Strategic Planning:
- Implement, track, and prioritize a comprehensive and data-driven university-wide enrollment strategy that supports the University's Strategic Plan (Elevate '28) and Strategic Enrollment Management Plan containing strategic recruitment and enrollment goals and related plans.
- Demonstrate ability to stay abreast of emerging trends and innovations in enrollment management to ensure Empire remains competitive in the higher education landscape.
- Ability to identify new student markets.
- Actively pursue new technology.
- In collaboration with marketing, provide direction and oversight and ensure effectiveness of the personalized communication plans targeted toward prospective student target markets.
- Oversee the development and maintenance of data management.
- In coordination with decision support, develop and implement enrollment models, projections, and statistical reports to track and project admission, enrollment, and trends; analyze trend data and make recommendations for strategic interventions to enhance enrollment of prospective students and retain existing students.
- Supervise the offices of recruitment, virtual 1 stop, and veteran and military resource center.
- Routinely assess offices to ensure strategic deployment of human and financial resources.
- Regularly conduct performance reviews of directors and routine discussions on competencies and achieved results, including yearly professional development plans.
- Develop and manage measurement systems to review talent acquisition effectiveness and attract and retain high performing workforce.
Requirements:
Required Qualifications:
- Master's degree in a related field from an accredited college or university.
- A minimum of 7-10 years' experience successfully leading and managing multiple teams.
- Demonstrated successful experience in developing, evaluating, and improving recruitment, enrollment and/or marketing strategies from a data-driven perspective.
- Prior experience working in a culturally diverse environment.
- Master's degree in higher education administration.
- Experience with recruiting and retaining a diverse student population.
- Experience working in an online higher education environment.
- This position is located in Saratoga Springs, NY.
- Travel, as necessary, to SUNY Empire locations in New York State.
- Applicants must be currently authorized to work in the United States on a full-time basis.
- SUNY Empire provides employees with robust remote and flexible work options to meet the needs of students, faculty, and staff in a dispersed work environment.
Additional Information:
Rank/Salary: Management/Confidential - $140,000-$145,000, dependent upon experience and qualifications.
Empire State University is an EOE employer.
We are pleased to offer our employees an excellent benefit package which includes NYS health insurance, free dental and vision, competitive retirement options, and generous vacation, sick and holiday accruals; and a strong emphasis on work-life balance. We also offer professional-development activities for professionals and support staff.
IF YOU NEED A DISABILITY-RELATED ACCOMMODATION, PLEASE CALL THE ADA COORDINATOR AT (518) 587-2100, ext. 2240. IN ACCORDANCE WITH THE TITLE II CRIME AWARENESS AND SECURITY ACT, A COPY OF OUR CRIME STATISTICS IS AVAILABLE UPON REQUEST BY CALLING (518) 587-2100, ext. 2800. IT CAN ALSO BE VIEWED ON-LINE AT THE SAFETY AND SECURITY WEBSITE AT www.sunyempire.edu/safety-security.
Application Instructions:
Applications Due By: Applications accepted until position is filled.
If you are interested in applying for this position, please submit the following documents, which are required for consideration by clicking on the APPLY NOW button:
- Resume
- Cover letter
- Name and contact information of three references
Returning Applicants - Please click here to login to your Empire State University Employment Account to check your completed application or to update your account.
